Muslim consumers’ awareness towards halal logo on food product in Kota Kinabalu / Nurul Ain Sumpin & Nur Faiezah Kassim

• Main Authors: Sumpin, Nurul Ain, Kassim, Nur Faiezah
• Format: Student Project
• Language: English
• Published: Faculty of Hotel and Tourism 2017
• Subjects: Food industry and trade. Halal food industry. Certification; Sociology of knowledge
• Online Access: http://ir.uitm.edu.my/id/eprint/26545/1/PPb_NURUL%20AIN%20SUMPIN%20HM%20T%2017_5.pdf; http://ir.uitm.edu.my/id/eprint/26545/

Recently the great demand of Halal food in Malaysia become attention, transform from an exclusive niche market to dynamic global market phenomenon. Malaysia became the first in the world’s Halal food industry where Halal certification been recognized globally by international bodies. Traditionally,...