The role of Melaka Historical City Council (MHCC) in influencing international tourist motivation to visit Melaka for Melaka’s cultural tourism / Nurul Aida Abdul Rahim

• 第一著者: Abdul Rahim, Nurul Aida
• フォーマット: Student Project
• 言語: English
• 出版事項: Faculty of Business and Management 2010
• 主題: Travel and state. Tourism; Travel and the state. Tourism; Melaka
• オンライン･アクセス: http://ir.uitm.edu.my/id/eprint/26373/1/26373.pdf; http://ir.uitm.edu.my/id/eprint/26373/

In 2008, Melaka was awarded as one of World Heritage Site by UNESCO. With this award, it enables Malacca to use the award as leverage to boost its cultural tourism industry. Although Malacca is an important heritage site in Malaysia, but there is no much research being done to study the tourist’s be...