Salient Customer Relationship Management (CRM) dimensions contributing to customer loyalty for UEMS in facility management / Al Ashraf Zarif Al Bakri, Nurul Azrina Rusni & Ezuana Jaaffar

• Main Authors: Al Bakri, Al Ashraf Zarif, Rusni, Nurul Azrina, Jaaffar, Ezuana
• Format: Thesis
• Language: English
• Published: Arshad Ayub Graduate Business School, Universiti Teknologi MARA 2018
• Subjects: Customer services. Customer relations; Employee rights; Employee motivation; Performance standards
• Online Access: https://ir.uitm.edu.my/id/eprint/26140/2/26140.pdf; https://ir.uitm.edu.my/id/eprint/26140/

Growing revenues and profits are the most prominent business objectives of many facility management providers which ultimately help to strengthen the company’s presence in the industry. Focusing on managing relationship with customers can cultivate loyalty which subsequently lead to customer ret...