Factors of customer behaviours towards internet banking among Johor Corporation employees / Nur Nadiah Atan and Siti Talha Saimi

• Main Authors: Atan, Nur Nadiah, Saimi, Siti Talha
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2013
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Banking; Computer networks. Electronic information resources . Including the Internet
• Online Access: http://ir.uitm.edu.my/id/eprint/26133/1/PPb_NUR%20NADIAH%20ATAN%20BM%20M%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/26133/

Purpose – The purpose of the study is to investigate the factors of customer behavior towards internet banking among Johor Corporation Employees and to ascertain the most factors that influence customer behavior towards internet banking. Design/methodology/approach – In order to get the data, in this research questionnaire is constructed and distributed using probability sampling method among 150 respondents of the employees of Johor Corporation. Techniques that involve in this study are frequency analysis, descriptive statistics, reliability test, correlation and regressions analysis. Regressions analysis are applied to ascertain the most factors that influences customer behaviour towards internet banking. Finding – Security and privacy aspect and perceived usefulness are found to have significant relationship with customer behavior towards internet banking and being the most factors that influence customer behavior. Practical Implications - This research shows the more understand on the factors that influences customer behavior towards internet banking among Johor Corporation employees.