Relationship between personal lifestyle, fast food industries and development in technology and communication with consumption habit of fast food among Generation Y in Sudong Melaka Sdn Bhd / Remunay Frank Apal

• Main Author: Frank Apal, Remunay
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Food industry and trade. Halal food industry. Certification; Life style; Communication of technical information
• Online Access: http://ir.uitm.edu.my/id/eprint/25980/1/PPb_REMUNAY%20FRANK%20APAL%20BM%20M%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/25980/

Fast food is one type of food that able to prepare in short time period and sell to customer in reasonable price. This type of food was introduce at western countries and begins at Asian near recent decade. Meanwhile, the group of generation Y was grown and subsequently become the largest age group...