Customer awareness and acceptance towards Billion Marketing's in-house brand for leather products 'RORINE' / Mazumi Jaafar

• 第一著者: Jaafar, Mazumi
• フォーマット: 学位論文
• 言語: English
• 出版事項: 1998
• 主題: Marketing; Consumer satisfaction; Customer services. Customer relations
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/2555/1/2555.pdf; https://ir.uitm.edu.my/id/eprint/2555/

In today's highly competitive retail industry, in-house brands products are becoming more and more important. As department stores and specialty outlets rely less on manufacturer brands and more on promoting their own in-house brands. In-house brands give the retailer greater control over the m...