Customer acceptance on affordable housing by PR1MA / Mohd Shazlan Shah Kassim and Muhammad Hanif Borhannuddin

• Main Authors: Kassim, Mohd Shazlan Shah, Borhannuddin, Muhammad Hanif
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2015
• Subjects: Housing; Housing for the poor. Low-income housing. Squatter settlements; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/25516/1/PPb_MOHD%20SHAZLAN%20SHAH%20KASSIM%20BM%20M%2015_5.pdf; http://ir.uitm.edu.my/id/eprint/25516/

This research presents the customer’s acceptance towards affordable housing by PR1MA. In the introduction chapter, there are problem statement, research questions, research objectives, the significant of study as well as the scope of study at PR1MA. This research also presents a review of literature...