The effectiveness promotional strategies of Nuri’s saving account-i / Mohd Izzuwan Abdul Razak

• Main Author: Abdul Razak, Mohd Izzuwan
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Promotions; Personal finance. Financial literacy
• Online Access: http://ir.uitm.edu.my/id/eprint/25473/1/PPb_MOHD%20IZZUWAN%20%20ABDUL%20RAZAK%20BM%20M%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/25473/

The main objective of this research was to explore the effective Nuri’s saving accout-I promotional strategies towards non Malay. The other objective is to test the perception of non Malay towards Bank Rakyat and Nuri’s saving account-i. The respondents of this study were randomly selected from few...