The impact of promotional mix towards customer-based brand equity on Faiza in Johor / Mohd Fitri Mohd Aznam

• المؤلف الرئيسي: Mohd Aznam, Mohd Fitri
• التنسيق: Student Project
• اللغة: English
• منشور في: Faculty of Business and Management 2010
• الموضوعات: Marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty
• الوصول للمادة أونلاين: http://ir.uitm.edu.my/id/eprint/25437/1/PPb_MOHD%20FITRI%20MOHD%20AZNAM%20BM%20M%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/25437/

Brand equity is intangible due to it is feelings, images and thoughts that consumers associate with a product. Companies will not have so much time to build brand equity and in the future as they will have to pursue it. The reasons are conditions, things and people changing quickly. To maintain the...