To study the effectiveness of export promotion by Malaysian External Trade and Development (MATRADE) / Mohd Amirul Mohd Syafiq

• Main Author: Mohd Syafiq, Mohd Amirul
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2014
• Subjects: International economic relations; International trade; Marketing research. Marketing research companies. Sales forecasting; Promotions
• Online Access: http://ir.uitm.edu.my/id/eprint/25329/1/PPb_MOHD%20AMIRUL%20MOHD%20SYAFIQ%20BM%20M%2014_5.pdf; http://ir.uitm.edu.my/id/eprint/25329/

Purpose-Export performance is really important for the firms in order to identify their strength. One of the strategies is to export. MATRADE, a national trade agency offer various support for these firm to export. Thus the purpose of this research is to find out how effective the export promotion programs on export performance of the firms. Problem Statement-The gap that the researcher find is MATRADE have not done any study or research on measuring their effectiveness of export promotion programs on the firms export performance. Secondly is how the export performance is operationalised. The last gap is expenditure does not reflect output. Objective-To find the relationship between export promotion programs on export performance. Next, is to find which factor or which export promotion program gave impact the most on export performance. Methodology-A close-ended questionnaire survey is conducted with a sample size of 50 respondents among MATRADE members who is active in export activity for the last 18 months. SPSS version 20.0 is used to find the data reliability, frequencies of data, correlation test and regression test in order to test all the hypothesis involved and to also answer all the objectives that present. Summary of The Findings-The result shows that export promotion programs have positive relationship with export performance but yet has no strong impact on export performance.