Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri

• Main Authors: Miat, Mohd Aliff Farhan, Farhan, Mohd Aliff
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2014
• Subjects: Social aspects. Social marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/25326/1/PPb_MOHD%20ALIFF%20FARHAN%20MIAT%20BM%20M%2014_5.pdf; http://ir.uitm.edu.my/id/eprint/25326/

The primary attempt in this study was to explore the purchase intention among young generation towards imitation products. This study explore the relationship between four factors that could motivate and intent young generation to buy imitation products are pricing, personality and believe, social i...