The motives of strategic alliances among construction companies in Johor Bahru / Marlina Ismail

• Main Author: Ismail, Marlina
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2011
• Subjects: Strategic alliances. Business networks; Construction industry; Competition. International competition
• Online Access: http://ir.uitm.edu.my/id/eprint/25217/1/PPb_MARLINA%20ISMAIL%20BM%20M%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/25217/

Strategic alliances are a vital and popular alternative for survival and growth of the company in order to face with the intense and global competition. Nowadays, strategic alliances are becoming an increasingly important in construction industry. Malaysia began develop its construction industry sin...