The branding significance and its relevance to Universiti Sains Islam Malaysia (USIM) / Marina Mamat
The creation of a strong brand and the deliverance of perceived service quality are premised by employees' ability to deliver on customer expectations. Branding is a phenomenon that allows the individual institution to provide information and images. Branding may also be a promising strategy fo...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2009
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| Online Access: | http://ir.uitm.edu.my/id/eprint/25215/1/PPb_MARINA%20MAMAT%20BM%20M%2009_5.pdf http://ir.uitm.edu.my/id/eprint/25215/ |
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