A study on fluctuation performance of Malaysian Servicer Exhibition (MSE): MATRADE in focus / Khairul Afidah Nordin

• Main Author: Nordin, Khairul Afidah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2011
• Subjects: Planning. Business planning. Strategic planning; Marketing research. Marketing research companies. Sales forecasting; Performance standards
• Online Access: http://ir.uitm.edu.my/id/eprint/25076/1/PPb_KHAIRUL%20AFIDAH%20NORDIN%20M%20BM%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/25076/

This research is conducted as a partial fulfillment of the coursework of Project Paper (IBM 662). Title of the study is “An Empirical Study on Fluctuation Performance of Malaysian Services Exhibition: MATRADE in Focus”. The main objective of the study is to assess the course of MSE inconsistency per...