Customer’s acceptance towards internet banking in Maybank / Elena Sofia Mohammad @ Mokhtar
The Internet has emerged as one of the most important distribution channels for financial services firms. However, there is still a need to more fully understand the antecedents to customer use of banking via the Internet. The purpose of this study is to understanding the factors that affect the acc...
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Faculty of Business and Management
2014
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Online Access: | http://ir.uitm.edu.my/id/eprint/24839/1/PPb_ELENA%20SOFIA%20MOHAMMAD%20%40%20MOKHTAR%20M%20BM%2014_5.pdf http://ir.uitm.edu.my/id/eprint/24839/ |
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my.uitm.ir.248392019-07-25T07:38:10Z http://ir.uitm.edu.my/id/eprint/24839/ Customer’s acceptance towards internet banking in Maybank / Elena Sofia Mohammad @ Mokhtar Mohammad @ Mokhtar, Elena Sofia Banking Acceptances Computer networks. Electronic information resources . Including the Internet The Internet has emerged as one of the most important distribution channels for financial services firms. However, there is still a need to more fully understand the antecedents to customer use of banking via the Internet. The purpose of this study is to understanding the factors that affect the acceptance of internet banking towards Maybank’s customers. The findings found that performance expectancy, effort expectancy, social impact and anxiety are all significantly affecting the acceptance of the customers towards the internet banking. The findings also predict that predict 36.8 per cent of the variations internet banking acceptance. The acceptance led by the satisfaction among the customers itself, thus the dependent variable are measures based on the satisfaction acceptance where the highest mean is 4.02 where most of the respondents agree with the facilitating conditions to use internet banking is one of the factors that influenced the customer acceptance. Implications for banks are that they need to put much effort not only into making a user-friendly internet bank, but also into explaining to their customers how the internet bank is useful to them. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24839/1/PPb_ELENA%20SOFIA%20MOHAMMAD%20%40%20MOKHTAR%20M%20BM%2014_5.pdf Mohammad @ Mokhtar, Elena Sofia (2014) Customer’s acceptance towards internet banking in Maybank / Elena Sofia Mohammad @ Mokhtar. [Student Project] (Unpublished) |
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Banking Acceptances Computer networks. Electronic information resources . Including the Internet Mohammad @ Mokhtar, Elena Sofia Customer’s acceptance towards internet banking in Maybank / Elena Sofia Mohammad @ Mokhtar |
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The Internet has emerged as one of the most important distribution channels for financial services firms. However, there is still a need to more fully understand the antecedents to customer use of banking via the Internet. The purpose of this study is to understanding the factors that affect the acceptance of internet banking towards Maybank’s customers. The findings found that performance expectancy, effort expectancy, social impact and anxiety are all significantly affecting the acceptance of the customers towards the internet banking. The findings also predict that predict 36.8 per cent of the variations internet banking acceptance. The acceptance led by the satisfaction among the customers itself, thus the dependent variable are measures based on the satisfaction acceptance where the highest mean is 4.02 where most of the respondents agree with the facilitating conditions to use internet banking is one of the factors that influenced the customer acceptance. Implications for banks are that they need to put much effort not only into making a user-friendly internet bank, but also into explaining to their customers how the internet bank is useful to them. |
format |
Student Project |
author |
Mohammad @ Mokhtar, Elena Sofia |
author_facet |
Mohammad @ Mokhtar, Elena Sofia |
author_sort |
Mohammad @ Mokhtar, Elena Sofia |
title |
Customer’s acceptance towards internet banking in Maybank / Elena Sofia Mohammad @ Mokhtar |
title_short |
Customer’s acceptance towards internet banking in Maybank / Elena Sofia Mohammad @ Mokhtar |
title_full |
Customer’s acceptance towards internet banking in Maybank / Elena Sofia Mohammad @ Mokhtar |
title_fullStr |
Customer’s acceptance towards internet banking in Maybank / Elena Sofia Mohammad @ Mokhtar |
title_full_unstemmed |
Customer’s acceptance towards internet banking in Maybank / Elena Sofia Mohammad @ Mokhtar |
title_sort |
customer’s acceptance towards internet banking in maybank / elena sofia mohammad @ mokhtar |
publisher |
Faculty of Business and Management |
publishDate |
2014 |
url |
http://ir.uitm.edu.my/id/eprint/24839/1/PPb_ELENA%20SOFIA%20MOHAMMAD%20%40%20MOKHTAR%20M%20BM%2014_5.pdf http://ir.uitm.edu.my/id/eprint/24839/ |
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1685649915649196032 |
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13.19449 |