E-commerce website as a sales channel for Small Medium Enterprises (SME) / Anis Suraya Daud

• Main Author: Daud, Anis Suraya
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: Small business. Medium-sized business; Electronic commerce; Communication of technical information
• Online Access: http://ir.uitm.edu.my/id/eprint/24746/1/PPb_ANIS%20SURAYA%20DAUD%20M%20BM%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/24746/

Pernec Corporation Berhad has introduced the Halal square portal e-commerce website as a sales channel for Small Medium Enterprises (SME) and the problem statement has been identified that low number of visitors in portal, many competitors out there provides same services with Halal Square and low sales on online transaction. The objective of the study is know to evaluate whether Halal Square has the components of good e-commerce website, to determine whether Halal Square has the necessary components to become effective, success and has good quality and to know whether Halal Square has their diversify on its business to retain its stability and earn more profit The result of the research was obtained by using three methods which was gap identification, SWOT analysis, and competitive advantages. All the objectives of this study has been achieved and well defined.