Factors affecting the performance of airline ticket sales of Malaysia Airlines System Berhad / Anis Amira Mukhtar@Muhammad

• Main Author: Mukhtar@Muhammad, Anis Amira
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2011
• Subjects: Theory. Method. Relation to other subjects. Performance; Service industries; Air transportation. Airlines; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/24738/1/PPb_ANIS%20AMIRA%20MUKHTAR%40MUHAMMAD%20M%20BM%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/24738/

The purpose of this case study is to identify the factors that affect sales performance of an organization, which in this context, the performance of airline ticket sales of Malaysia Airlines. After going through supporting journals on the factors, the researcher then will analyze if Malaysia Airlin...