A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani
As a telecommunication company, customers are the most importance key in the Celcom Malaysia Bhd as the business nature. The satisfaction of the customer will ensure the business growth and the strengths to compete with other rivals in the market. Based on this believe, this study was conducted whic...
Saved in:
Main Author: | |
---|---|
Format: | Student Project |
Language: | English |
Published: |
Faculty of Business and Management
2009
|
Subjects: | |
Online Access: | http://ir.uitm.edu.my/id/eprint/24720/1/PPb_AMMEI%20ASRAF%20AB.GHANI%20M%20BM%2009_5.pdf http://ir.uitm.edu.my/id/eprint/24720/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.uitm.ir.24720 |
---|---|
record_format |
eprints |
spelling |
my.uitm.ir.247202019-07-19T07:03:04Z http://ir.uitm.edu.my/id/eprint/24720/ A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani Ab.Ghani, Ammei Asraf Immigrant labor. Foreign workers Consumer satisfaction Customer services. Customer relations As a telecommunication company, customers are the most importance key in the Celcom Malaysia Bhd as the business nature. The satisfaction of the customer will ensure the business growth and the strengths to compete with other rivals in the market. Based on this believe, this study was conducted which is to know whether Celcom Malaysia Bhd is fulfilling the customer needs especially migrants in their life. For the Chapter 1 explains the introduction of the case study. Chapter 2 is explaining the background of study, while Chapter 3 identifies the issue/problem identification. In Chapter 4 will discuss the literature review and the chapter is Chapter 5 will share the research methodology, followed by finding and lastly conclusion and recommendation. The finding shows the migrants are not satisfied with the services provide by Celcom and Celcom need to take an action to overcome the dissatisfaction among the migrants as migrants are their main target market. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24720/1/PPb_AMMEI%20ASRAF%20AB.GHANI%20M%20BM%2009_5.pdf Ab.Ghani, Ammei Asraf (2009) A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani. [Student Project] (Unpublished) |
institution |
Universiti Teknologi Mara |
building |
Tun Abdul Razak Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Teknologi Mara |
content_source |
UiTM Institutional Repository |
url_provider |
http://ir.uitm.edu.my/ |
language |
English |
topic |
Immigrant labor. Foreign workers Consumer satisfaction Customer services. Customer relations |
spellingShingle |
Immigrant labor. Foreign workers Consumer satisfaction Customer services. Customer relations Ab.Ghani, Ammei Asraf A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani |
description |
As a telecommunication company, customers are the most importance key in the Celcom Malaysia Bhd as the business nature. The satisfaction of the customer will ensure the business growth and the strengths to compete with other rivals in the market. Based on this believe, this study was conducted which is to know whether Celcom Malaysia Bhd is fulfilling the customer needs especially migrants in their life. For the Chapter 1 explains the introduction of the case study. Chapter 2 is explaining the background of study, while Chapter 3 identifies the issue/problem identification. In Chapter 4 will discuss the literature review and the chapter is Chapter 5 will share the research methodology, followed by finding and lastly conclusion and recommendation. The finding shows the migrants are not satisfied with the services provide by Celcom and Celcom need to take an action to overcome the dissatisfaction among the migrants as migrants are their main target market. |
format |
Student Project |
author |
Ab.Ghani, Ammei Asraf |
author_facet |
Ab.Ghani, Ammei Asraf |
author_sort |
Ab.Ghani, Ammei Asraf |
title |
A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani |
title_short |
A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani |
title_full |
A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani |
title_fullStr |
A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani |
title_full_unstemmed |
A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani |
title_sort |
study on consumers needs among indonesian migrant towards celcom international business division / ammei asraf ab.ghani |
publisher |
Faculty of Business and Management |
publishDate |
2009 |
url |
http://ir.uitm.edu.my/id/eprint/24720/1/PPb_AMMEI%20ASRAF%20AB.GHANI%20M%20BM%2009_5.pdf http://ir.uitm.edu.my/id/eprint/24720/ |
_version_ |
1685649898562650112 |
score |
13.18916 |