Factors that contributing price adaptation at Hotel Seri Malaysia Johor Bahru / Amirah Rahmat

• Main Author: Rahmat, Amirah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: Price; Consumption. Demand (Economic theory); HF Commerce; Pricing
• Online Access: http://ir.uitm.edu.my/id/eprint/24715/1/PPb_AMIRAH%20RAHMAT%20M%20BM%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/24715/

The price matrix is setting by the headquarter based on the market movement, buying power, economic condition and market trends. There are also several factors that contributing price adaptation. This study will reveal on what type of factors that contribute to the price adaptation. The objective of...