Understanding Chinese people towards Takaful product in Johor Bahru branch / Aimiliana Wahab

• Main Author: Wahab, Aimiliana
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: Personal finance. Financial literacy; Insurance; Other insurance. Including automobile, burglary, credit, disaster, title insurance
• Online Access: http://ir.uitm.edu.my/id/eprint/24638/1/PPb_AIMILIANA%20WAHAB%20M%20BM%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/24638/

This research is about a study of the understanding Chinese people towards Takaful product. For indicate agent role’s, service quality and product itself used to identify the understanding Chinese people towards Takaful product is. The agent roles consist of knowledge, experiences and tactic to attr...