Effectiveness of promotional tools and behavioral intention of tourist towards Melaka River Cruise (MRC) / Abd Hadi Zainudin

• Main Author: Zainudin, Abd Hadi
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: Travel and the state. Tourism; Marketing; Market segmentation. Target marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/24554/1/PPb_ABD%20HADI%20ZAINUDIN%20M%20BM%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/24554/

The main purpose of this study is to see how effectiveness of the promotional tools and behavioral intention of tourist towards the Melaka River Cruise (MRC). This research has been done in Melaka town area. The problem that face by the company in determining the effectiveness or the suitable promot...