Fundamental of Entrepreneurship ENT300 : LKT&CO / Mohd Solehin Narudin ... [et al.]

• Main Authors: Narudin, Mohd Solehin, Christoper, Penelope, Bangun, Nurul Afidah, Bahar, Noor Aziela
• Format: Entrepreneurship Project
• Language: English
• Published: Universiti Teknologi Mara Cawangan Sarawak 2019
• Subjects: Entrepreneurship. Risk and uncertainty; Marketing; Banking
• Online Access: http://ir.uitm.edu.my/id/eprint/24041/1/24041.pdf; http://ir.uitm.edu.my/id/eprint/24041/

LKT & Co offer fast food for customers, providing the variety of Nasi Lemak that give high satisfaction of the customers. Our business is located at a strategic place in Miri, Sarawak. The location is near to the workplaces, hotels and collage. Form the area, we can get a large potential customer. Besides that, Miri is one of the biggest cities in Sarawak. LKT & Co, marketing strategies is to emphasize the quality and price of our products. We offer the affordable price because our target is young people who is still studying and working. Thus, we develop marketing strategy that gives attraction to come to our shop especially young people.