Attributes of panorama Melaka bus towards customer satisfaction / Muhammad Mubarak Ismail, Nur Sarafaten Mohd Noor and Amanina Athira Razlan

• Main Authors: Ismail, Muhammad Mubarak, Mohd Noor, Nur Sarafaten, Amanina Athira Razlan, Razlan
• Format: Student Project
• Language: English
• Published: Faculty of Hotel and Tourism Management 2013
• Subjects: Travel and state. Tourism; Automobile industry and trade; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/23657/1/PPb_MUHAMMAD%20MUBARAK%20ISMAIL%20M%20HM%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/23657/

Melaka’s bus system is set for improvements where in early 2012 the state government of Melaka assumed management of the city’s stage buses through its subsidiaries. By monitoring customer satisfaction is critical to help ensure a satisfying overall experience, customer value and repeat customers. H...