Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam

• 第一著者: Mohamad Nizam, Nurul Aida
• フォーマット: Student Project
• 言語: English
• 出版事項: Faculty of Business and Management 2019
• 主題: Awareness; Branding (Marketing); Market surveys. Including brand choice. Brand loyalty
• オンライン･アクセス: http://ir.uitm.edu.my/id/eprint/23581/1/PPb_NURUL%20AIDA%20MOHAMAD%20NIZAM%20M%20BM%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/23581/

The purpose of this research is to identify the determinants that effect Brand Loyalty on Fast Moving Consumer Goods (FMCG) Among Office Workers in Kuala Lumpur. This study was conducted to know the relationship between independent (Brand Trust, Brand Association, Brand Personality and Brand Awarene...