Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam

• المؤلف الرئيسي: Mohamad Nizam, Nurul Aida
• التنسيق: Student Project
• اللغة: English
• منشور في: Faculty of Business and Management 2019
• الموضوعات: Awareness; Branding (Marketing); Market surveys. Including brand choice. Brand loyalty
• الوصول للمادة أونلاين: http://ir.uitm.edu.my/id/eprint/23581/1/PPb_NURUL%20AIDA%20MOHAMAD%20NIZAM%20M%20BM%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/23581/

The purpose of this research is to identify the determinants that effect Brand Loyalty on Fast Moving Consumer Goods (FMCG) Among Office Workers in Kuala Lumpur. This study was conducted to know the relationship between independent (Brand Trust, Brand Association, Brand Personality and Brand Awarene...