Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil

• Main Author: Sharil, Nur Erieana
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Automobile industry and trade; Environmental aspects. Green marketing; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/23529/1/PPb_NUR%20ERIEANA%20SHARIL%20M%20BM%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/23529/

The purpose of this research paper is to study the factors that influence customers‟ intention to purchase hybrid cars in Malaysia. There are three factors that influence customers‟ intention to purchase hybrid cars in Malaysia which is cost, environmental concern and brand. These three factors are...