The effectiveness of marketing communication implemented by Singgahsana Emas Sdn Bhd: creating customer awareness on the usage of gold dinar & silver dirham in Malacca / Siti Mudira Sabtu

• Main Author: Sabtu, Siti Mudira
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2005
• Subjects: Organizational effectiveness. Performance measurement; Marketing; Communication; Promotions
• Online Access: http://ir.uitm.edu.my/id/eprint/22458/1/PPb_SITI%20MUDIRA%20HJ.%20SABTU%20M%20BM%2005_5.pdf; http://ir.uitm.edu.my/id/eprint/22458/

This study was undertaken to measure the performance of SESB in terms of its marketing activities to promote dinar to people. As a new product, it requires aggressive promotions and huge amount of money to implement the strategies. Of course the company wants to design and put into action the market...