The effects of hotel customer-based experience, motivation factors and brand image on hotel loyalty in Iran / Yeganehsadat Hosseini

• 主要作者: Hosseini, Yeganehsadat
• 格式: Book Section
• 语言: English
• 出版: Institute of Graduate Studies, UiTM 2018
• 主题: Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Hotels. Bed and breakfast accommodations
• 在线阅读: http://ir.uitm.edu.my/id/eprint/22272/1/ABS_YEGANEHSADAT%20HOSSEINI%20TDRA%20VOL%2014%20IGS%2018.pdf; http://ir.uitm.edu.my/id/eprint/22272/

Hospitality industry is one of the most substantial factors for the tourism industry in Iran. However, this sector has been neglected for various political and social reasons, especially, during the post- Islamic revolution of 1979. Therefore, findings from this present study contributes to the impr...