Interpreting destination image through theory building approach / Noraminin Khalid

• Main Author: Khalid, Noraminin
• Format: Book Section
• Language: English
• Published: Institute of Graduate Studies, UiTM 2018
• Subjects: Architectural drawing and design; Aesthetics of cities. City planning and beautifying
• Online Access: http://ir.uitm.edu.my/id/eprint/22117/1/ABS_NOR%20AMININ%20KHALID%20TDRA%20VOL%2014%20IGS%2018.pdf; http://ir.uitm.edu.my/id/eprint/22117/

This qualitative study is an exploratory attempt at understanding destination image through the writings of the travel writers who have undergone the FAMiliarisation or FAM programs organised by Tourism Malaysia. The idea behind the program is for the writers to experience first hand specific destin...