Millennial women preferences on bricks-and-mortar retail, in the era of digitalization: a study of fashion industry / Fatin Fasihah Mohd Zainy

• Main Author: Mohd Zainy, Fatin Fasihah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: HF Commerce; Retail trade; Women. Feminism; Dressmaking and women's tailoring. Fashion
• Online Access: http://ir.uitm.edu.my/id/eprint/21531/1/PPb_FATIN%20FASIHAH%20MOHD%20ZAINY%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21531/

The purpose of this research is to identify the most significant variable to measure determinants of the millennial women preferences on bricks-and-mortar retail in the era of digitalization, which is a study of fashion industry. There are five independent variables to measure the millennial women p...