Expectation and perception of franchisee towards franchise business in Malaysia, 2007 / Affaniza Abu Karim

• Main Author: Abu Karim, Affaniza
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2007
• Subjects: Consumer satisfaction; Retail trade; Franchises (Retail trade)
• Online Access: http://ir.uitm.edu.my/id/eprint/21387/1/PPb_AFFANIZA%20ABU%20KARIM%20M%20BM%2007_5.pdf; http://ir.uitm.edu.my/id/eprint/21387/

Perbadanan Nasional Berhad (PNS) is the organization that provides their customers with service sector in financing. Their customers are Bumiputera Entrepreneur who is interested to involve in franchise business. Customers of PNS are including bumiputera franchisors and bumiputera franchisees. This...