The effects of marketing mix strategies on car buyers' satisfaction (a case of Pantai Bharu Holdings Sdn. Bhd.) / Mohd Nahar Faiz Mohd Nasir

• Main Author: Mohd Nasir, Mohd Nahar Faiz
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2007
• Subjects: Automotive transportation; Marketing; Market segmentation. Target marketing; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/20910/1/PPb_MOHD%20NAHAR%20FAIZ%20MOHD%20NASIR%20M%20BM%2007_5.pdf; http://ir.uitm.edu.my/id/eprint/20910/

The Malaysian Automotive Association (MAA) has forecast car sales to rise slightly this year to 500,000 units from the 490,768 units sold in 2006. Optimism aside, it has to be noted that the vehicle market in Malaysia is at its saturation point, with vehicle ownership penetration rate among the high...