Factors that contribute to customer satisfaction towards service quality: a case study on Damai Harmoni housing project developed by PKNS / Mohd Irmee Abdul Karim

• Main Author: Abdul Karim, Mohd Irmee
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2005
• Subjects: Housing projects; Consumer satisfaction; By product, profession, service, or industry,
• Online Access: http://ir.uitm.edu.my/id/eprint/20908/1/PPb_MOHD%20IRMEE%20%20ABDUL%20KARIM%20M%20BM%2005.pdf; http://ir.uitm.edu.my/id/eprint/20908/

Although service quality and customer satisfaction is related concepts, they are not exactly the same things. The customer's perception about service quality is based on long term, cognitive evaluations of PKNS's service delivery, whereas customer satisfaction is a short term emotional rea...