The management centre IIUM MBA programme: the effectiveness of promotional mix to create customer awareness / Mohd Farihan Mustafa Kamal

In this modern day business environment, the business world is getting more competitive and aggressive each day. Business competes with each other in order to boost sales by trying to come up with the best advertisement and promotion by using all tools available. Promotion is the basic prominent in...

Full description

Saved in:
Bibliographic Details
Main Author: Mustafa Kamal, Mohd Farihan
Format: Student Project
Language:English
Published: Faculty of Business and Management 2008
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/20901/1/PPb_MOHD%20FARIHAN%20MUSTAFA%20KAMAL%20M%20BM%2008_5.pdf
http://ir.uitm.edu.my/id/eprint/20901/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.20901
record_format eprints
spelling my.uitm.ir.209012018-09-08T06:00:43Z http://ir.uitm.edu.my/id/eprint/20901/ The management centre IIUM MBA programme: the effectiveness of promotional mix to create customer awareness / Mohd Farihan Mustafa Kamal Mustafa Kamal, Mohd Farihan Business education Promotions Institutions of higher education In this modern day business environment, the business world is getting more competitive and aggressive each day. Business competes with each other in order to boost sales by trying to come up with the best advertisement and promotion by using all tools available. Promotion is the basic prominent in making sure each local firm penetrate market and keep sustaining growth for existing market. However, Management Centre, IIUM which has limited resources, those promotions cannot be done in full swing by firm hence the objectives of promotions cannot be achieved or targeted. The purpose of this study is to identify the effectiveness promotional mix to create to create customer awareness. In this research, non- probability sampling has been used with a random 50 respondents taken from walk- in to the Management Centre. Data obtained by using primary data. The finding showed that first research objective is first newspaper, second is others, third is magazines, forth is seminar / exhibition and lastly is internet. This is based on ranking which it refers to the highest frequency and percentage. The finding for second research objective is reliability of the product, second is information given, promotional quality and attractive promotional is third, fourth is product quality and lastly is verities of promotional. The findings for third research objective is magazine is the best promotion tools to increase or raise respondents' level of awareness towards the MBA programme. It refers based on the highest mean and the ranking. lastly, findings for research objective number four is is promotional activity should be ease to reach is the first. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/20901/1/PPb_MOHD%20FARIHAN%20MUSTAFA%20KAMAL%20M%20BM%2008_5.pdf Mustafa Kamal, Mohd Farihan (2008) The management centre IIUM MBA programme: the effectiveness of promotional mix to create customer awareness / Mohd Farihan Mustafa Kamal. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Business education
Promotions
Institutions of higher education
spellingShingle Business education
Promotions
Institutions of higher education
Mustafa Kamal, Mohd Farihan
The management centre IIUM MBA programme: the effectiveness of promotional mix to create customer awareness / Mohd Farihan Mustafa Kamal
description In this modern day business environment, the business world is getting more competitive and aggressive each day. Business competes with each other in order to boost sales by trying to come up with the best advertisement and promotion by using all tools available. Promotion is the basic prominent in making sure each local firm penetrate market and keep sustaining growth for existing market. However, Management Centre, IIUM which has limited resources, those promotions cannot be done in full swing by firm hence the objectives of promotions cannot be achieved or targeted. The purpose of this study is to identify the effectiveness promotional mix to create to create customer awareness. In this research, non- probability sampling has been used with a random 50 respondents taken from walk- in to the Management Centre. Data obtained by using primary data. The finding showed that first research objective is first newspaper, second is others, third is magazines, forth is seminar / exhibition and lastly is internet. This is based on ranking which it refers to the highest frequency and percentage. The finding for second research objective is reliability of the product, second is information given, promotional quality and attractive promotional is third, fourth is product quality and lastly is verities of promotional. The findings for third research objective is magazine is the best promotion tools to increase or raise respondents' level of awareness towards the MBA programme. It refers based on the highest mean and the ranking. lastly, findings for research objective number four is is promotional activity should be ease to reach is the first.
format Student Project
author Mustafa Kamal, Mohd Farihan
author_facet Mustafa Kamal, Mohd Farihan
author_sort Mustafa Kamal, Mohd Farihan
title The management centre IIUM MBA programme: the effectiveness of promotional mix to create customer awareness / Mohd Farihan Mustafa Kamal
title_short The management centre IIUM MBA programme: the effectiveness of promotional mix to create customer awareness / Mohd Farihan Mustafa Kamal
title_full The management centre IIUM MBA programme: the effectiveness of promotional mix to create customer awareness / Mohd Farihan Mustafa Kamal
title_fullStr The management centre IIUM MBA programme: the effectiveness of promotional mix to create customer awareness / Mohd Farihan Mustafa Kamal
title_full_unstemmed The management centre IIUM MBA programme: the effectiveness of promotional mix to create customer awareness / Mohd Farihan Mustafa Kamal
title_sort management centre iium mba programme: the effectiveness of promotional mix to create customer awareness / mohd farihan mustafa kamal
publisher Faculty of Business and Management
publishDate 2008
url http://ir.uitm.edu.my/id/eprint/20901/1/PPb_MOHD%20FARIHAN%20MUSTAFA%20KAMAL%20M%20BM%2008_5.pdf
http://ir.uitm.edu.my/id/eprint/20901/
_version_ 1685649395679232000
score 13.188404