Factors that creates customer awareness on the promotion strategies made by Melaka Stadium Corporation / Jihan Ayuni Abdul Rahim

• Main Author: Abdul Rahim, Jihan Ayuni
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2008
• Subjects: Awareness; Melaka; Sports facilities; Customer services. Customer relations; Promotions
• Online Access: http://ir.uitm.edu.my/id/eprint/20864/1/PPb_JIHAN%20AYUNI%20ABDUL%20RAHIM%20M%20BM%2008_5.pdf; http://ir.uitm.edu.my/id/eprint/20864/

Malacca Stadium Corporation was established with the main objectives of marketing the Sport Event and offers other services for local and international. Its main function is to provide goods and quality services to enhance their customers' satisfaction with their company's motto which is "Your Satisfaction is Our Priority". The main objective of this research is to study on "Factors that creates customer awareness on the Promotions Strategies Made By Melaka Stadium Corporation". Further, it is to know whether customers' are aware or not with the promotions activities made by Malacca Stadium Corporation. For the purpose of this research, the descriptive and causal research was used, 60 questionnaires were distributed to people that live in Melaka. The questionnaires were managed to be collected using Nonprobability Sampling Technique. This research found that respondents are aware with the promotion strategies made by Melaka Stadium Corporation. Most of the respondents are aware on the event organized by Melaka. Compare to event, public relations gains a few people awareness. Therefore, Melaka Stadium Corporation must train their staff to public relations will gain more customer awareness. By having more people aware on the promotions activities made by Melaka Stadium Corporation, the company's can compete with others company and also increase the public awareness towards services they provides.