Factors influencing consumer's purchase for electrical appliances with SIRIM certification mark / Harsa Ardila Mat Sakim

• Main Author: Mat Sakim, Harsa Ardila
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2006
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Product safety. Safety of consumer products
• Online Access: http://ir.uitm.edu.my/id/eprint/20829/1/PPb_HARSA%20ARDILA%20MAT%20SAKIM%20M%20BM%2006_5.pdf; http://ir.uitm.edu.my/id/eprint/20829/

Consumers make many buying decisions every day. Some of the products are of quality and some are not. This leads to consumers seeking guidelines in making their purchases. This is important to prevent consumers from being cheated by irresponsible traders. Malaysian regulatory body has set electrical...