The factors that influence student’s intention towards celebrity endorsement / Fairuz Nasri

The purpose of study is to investigate the factors that influence student’s intention towards celebrity endorsement in UiTM Kampus Bandaraya Melaka. A review of the study in each area identifies key findings, collecting results and problem statement. In addition, this paper reviews the celebrity end...

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Bibliographic Details
Main Author: Nasri, Fairuz
Format: Student Project
Language:English
Published: Faculty of Business and Management 2018
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/20771/1/PPb_FAIRUZ%20NASRI%20M%20BM%2018_5.pdf
http://ir.uitm.edu.my/id/eprint/20771/
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