Design and innovation to enhance SMes’ new product development / Nur Haizal Mat Yaakob@Ariffin

Design and innovation play a very significant role in producing innovative and high added value of products through new product development (NPD) process thus can enhance the SMEs’ performance. However, the numbers of SMEs manufacturing involved in developing product by utilizing design and innovati...

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Main Author: Mat Yaakob@Ariffin, Nur Haizal
Format: Book Section
Language:English
Published: Institute of Graduate Studies, UiTM 2018
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/20563/1/ABS_NUR%20HAIZAL%20MAT%20YAAKOB%40ARIFFIN%20TDRA%20VOL%2013%20IGS%2018.pdf
http://ir.uitm.edu.my/id/eprint/20563/
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spelling my.uitm.ir.205632018-07-05T11:10:56Z http://ir.uitm.edu.my/id/eprint/20563/ Design and innovation to enhance SMes’ new product development / Nur Haizal Mat Yaakob@Ariffin Mat Yaakob@Ariffin, Nur Haizal Small and medium-sized business. History Design and innovation play a very significant role in producing innovative and high added value of products through new product development (NPD) process thus can enhance the SMEs’ performance. However, the numbers of SMEs manufacturing involved in developing product by utilizing design and innovation is not at a good level. In order to understand how design and innovation has been practiced in the SMEs in developing new product, this research combined quantitative and qualitative data collection methods including a literature review, questionnaire survey and interview. Interviews include open ended and semi-structured interviews with staff who directly involved in the process of NPD, questionnaire surveys helped to provide background and validate findings from the secondary sources. Both data for quantitative and qualitative were collected through industrial designers, marketers and decision makers. The study has focused on SMEs in furniture, consumer durable product and automotive industries. The interviews focused on six issues (‘Parties involve’, ‘Implementation’, ‘Management’, ‘Performance achievement’, and ‘Quality’. An overall finding shows that even though most SMEs know the importance of design and innovation as their sources of competitive advantages, however they are not fully engaged with the activity as they feel it would increase their operation costs. Additionally, they are more focused on generating profits in a short time rather than doing something risky… Institute of Graduate Studies, UiTM 2018 Book Section PeerReviewed text en http://ir.uitm.edu.my/id/eprint/20563/1/ABS_NUR%20HAIZAL%20MAT%20YAAKOB%40ARIFFIN%20TDRA%20VOL%2013%20IGS%2018.pdf Mat Yaakob@Ariffin, Nur Haizal (2018) Design and innovation to enhance SMes’ new product development / Nur Haizal Mat Yaakob@Ariffin. In: The Doctoral Research Abstracts. IGS Biannual Publication, 18 (18). Institute of Graduate Studies, UiTM, Shah Alam.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Small and medium-sized business. History
spellingShingle Small and medium-sized business. History
Mat Yaakob@Ariffin, Nur Haizal
Design and innovation to enhance SMes’ new product development / Nur Haizal Mat Yaakob@Ariffin
description Design and innovation play a very significant role in producing innovative and high added value of products through new product development (NPD) process thus can enhance the SMEs’ performance. However, the numbers of SMEs manufacturing involved in developing product by utilizing design and innovation is not at a good level. In order to understand how design and innovation has been practiced in the SMEs in developing new product, this research combined quantitative and qualitative data collection methods including a literature review, questionnaire survey and interview. Interviews include open ended and semi-structured interviews with staff who directly involved in the process of NPD, questionnaire surveys helped to provide background and validate findings from the secondary sources. Both data for quantitative and qualitative were collected through industrial designers, marketers and decision makers. The study has focused on SMEs in furniture, consumer durable product and automotive industries. The interviews focused on six issues (‘Parties involve’, ‘Implementation’, ‘Management’, ‘Performance achievement’, and ‘Quality’. An overall finding shows that even though most SMEs know the importance of design and innovation as their sources of competitive advantages, however they are not fully engaged with the activity as they feel it would increase their operation costs. Additionally, they are more focused on generating profits in a short time rather than doing something risky…
format Book Section
author Mat Yaakob@Ariffin, Nur Haizal
author_facet Mat Yaakob@Ariffin, Nur Haizal
author_sort Mat Yaakob@Ariffin, Nur Haizal
title Design and innovation to enhance SMes’ new product development / Nur Haizal Mat Yaakob@Ariffin
title_short Design and innovation to enhance SMes’ new product development / Nur Haizal Mat Yaakob@Ariffin
title_full Design and innovation to enhance SMes’ new product development / Nur Haizal Mat Yaakob@Ariffin
title_fullStr Design and innovation to enhance SMes’ new product development / Nur Haizal Mat Yaakob@Ariffin
title_full_unstemmed Design and innovation to enhance SMes’ new product development / Nur Haizal Mat Yaakob@Ariffin
title_sort design and innovation to enhance smes’ new product development / nur haizal mat yaakob@ariffin
publisher Institute of Graduate Studies, UiTM
publishDate 2018
url http://ir.uitm.edu.my/id/eprint/20563/1/ABS_NUR%20HAIZAL%20MAT%20YAAKOB%40ARIFFIN%20TDRA%20VOL%2013%20IGS%2018.pdf
http://ir.uitm.edu.my/id/eprint/20563/
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