The extension of Technology Acceptance Model (TAM): effects of social media, facilitating conditions and perceived risk in online purchase in Saudi Arabia / Areeg Abdulghani Almowalad

• Main Author: Abdulghani Almowalad, Areeg
• Format: Book Section
• Language: English
• Published: Institute of Graduate Studies, UiTM 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives; Dissertations, Academic. Preparation of theses
• Online Access: http://ir.uitm.edu.my/id/eprint/20487/1/ABS_AREEG%20ABDULGHANI%20ALMOWALAD%20TDRA%20VOL%2013%20IGS%2018.pdf; http://ir.uitm.edu.my/id/eprint/20487/

In Saudi Arabia, there is currently an active revolution not only in its physical and economy development, but also in the purchasing behaviour among Saudis. The world is observing massive change in people’s behaviour in communication and the influence technology has on it. This has led to numerous...