The image construction of Loro Blonyo craft in global market through packaging design that reflect local image / Nanang Yuliantoa...[et.al]

• Main Authors: Yuliantoa, Nanang, Tri Sulistyoa, Edy, Subiyantoroa, Slamet, Sigi Prameswaria, Nadia
• Format: Conference or Workshop Item
• Language: English
• Published: 2016
• Subjects: Academies and learned societies (General); NB Sculpture; Arts and crafts movement
• Online Access: http://ir.uitm.edu.my/id/eprint/19973/1/PRO_NANANG%20YULIANTOA%20M%2016.pdf; http://ir.uitm.edu.my/id/eprint/19973/

Along with the globalization of the economy, sculpture craft products “Loro Blonyo” from Bobung, Patuk, Gunung Kidul in Yogyakarta are to meet the demand of consumers in the global market. Till now the demand of the consumer tend to product imagery that enhance the prestige of the consumer, therefor...