PSA campaign outline / Norsharina Samsuri

Be specific with target should be specifically defined as demo/ the personal of the ad and the audiences more likely respond to reply on psycho * Be specific Focus on targeting an audience the campaign. It is also to identify graphy should be specifically defined as with target relatively group acce...

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Main Author: Samsuri, Norsharina
Format: Article
Language:English
Published: Faculty of Art and Design, Universiti Teknologi MARA Melaka, Alor Gajah Campus 2014
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Online Access:http://ir.uitm.edu.my/id/eprint/19816/1/AJ_NORSHARINA%20SAMSURI%20M%2014.pdf
http://ir.uitm.edu.my/id/eprint/19816/
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spelling my.uitm.ir.198162018-04-05T02:52:38Z http://ir.uitm.edu.my/id/eprint/19816/ PSA campaign outline / Norsharina Samsuri Samsuri, Norsharina Creative processes. Imagination. Invention. General works Advertising campaigns Technique, composition, etc. Be specific with target should be specifically defined as demo/ the personal of the ad and the audiences more likely respond to reply on psycho * Be specific Focus on targeting an audience the campaign. It is also to identify graphy should be specifically defined as with target relatively group acceptance to be demo/ the personal of the ad and the audiences influenced, and to consider what psycho more likely respond to reply on would be the main focus to change. the campaign. It is also to identify relatively group acceptance to be graphy influenced, and to consider what would be the main focus to change. * To grab attention from audience to Appropriate in qualitative notice the ad, the message must be USP * Appropriate in remained in the mind of the viewer. To grab attention from audience to notice the ad, the message must be features. It depends on the appropriate type USP ad qualitative remained in the mind of the viewer. ad It depends on the appropriate type features. of appeal applied, with the message ad + idea- well delivered, easy to understand cate- ad of appeal applied, with the message gories + well delivered, easy to understand and relevant to the audience. cate- idea- tion The technique’s selection and tactic gories tion and relevant to the audience. The technique’s selection and tactic in creating creative execution of the in creating creative execution of the message are also important factors ESP ESP message are also important factors in developing an advertising in developing an advertising campaign. campaign. AD AD CATE- + IDEA- GORIES TION AD AD CATE- + IDEA- GORIES TION demo/ design psycho execution graphy demo/ design psycho execution graphy Faculty of Art and Design, Universiti Teknologi MARA Melaka, Alor Gajah Campus 2014 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19816/1/AJ_NORSHARINA%20SAMSURI%20M%2014.pdf Samsuri, Norsharina (2014) PSA campaign outline / Norsharina Samsuri. Artikel, 4. pp. 6-7. ISSN 2232-187x
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Creative processes. Imagination. Invention. General works
Advertising campaigns
Technique, composition, etc.
spellingShingle Creative processes. Imagination. Invention. General works
Advertising campaigns
Technique, composition, etc.
Samsuri, Norsharina
PSA campaign outline / Norsharina Samsuri
description Be specific with target should be specifically defined as demo/ the personal of the ad and the audiences more likely respond to reply on psycho * Be specific Focus on targeting an audience the campaign. It is also to identify graphy should be specifically defined as with target relatively group acceptance to be demo/ the personal of the ad and the audiences influenced, and to consider what psycho more likely respond to reply on would be the main focus to change. the campaign. It is also to identify relatively group acceptance to be graphy influenced, and to consider what would be the main focus to change. * To grab attention from audience to Appropriate in qualitative notice the ad, the message must be USP * Appropriate in remained in the mind of the viewer. To grab attention from audience to notice the ad, the message must be features. It depends on the appropriate type USP ad qualitative remained in the mind of the viewer. ad It depends on the appropriate type features. of appeal applied, with the message ad + idea- well delivered, easy to understand cate- ad of appeal applied, with the message gories + well delivered, easy to understand and relevant to the audience. cate- idea- tion The technique’s selection and tactic gories tion and relevant to the audience. The technique’s selection and tactic in creating creative execution of the in creating creative execution of the message are also important factors ESP ESP message are also important factors in developing an advertising in developing an advertising campaign. campaign. AD AD CATE- + IDEA- GORIES TION AD AD CATE- + IDEA- GORIES TION demo/ design psycho execution graphy demo/ design psycho execution graphy
format Article
author Samsuri, Norsharina
author_facet Samsuri, Norsharina
author_sort Samsuri, Norsharina
title PSA campaign outline / Norsharina Samsuri
title_short PSA campaign outline / Norsharina Samsuri
title_full PSA campaign outline / Norsharina Samsuri
title_fullStr PSA campaign outline / Norsharina Samsuri
title_full_unstemmed PSA campaign outline / Norsharina Samsuri
title_sort psa campaign outline / norsharina samsuri
publisher Faculty of Art and Design, Universiti Teknologi MARA Melaka, Alor Gajah Campus
publishDate 2014
url http://ir.uitm.edu.my/id/eprint/19816/1/AJ_NORSHARINA%20SAMSURI%20M%2014.pdf
http://ir.uitm.edu.my/id/eprint/19816/
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score 13.210089