Traditional and electronic poster in conference presentation / Nor Hafizah Rosli

• Main Author: Rosli, Nor Hafizah
• Format: Article
• Language: English
• Published: Faculty of Art and Design, Universiti Teknologi MARA Melaka, Alor Gajah Campus 2014
• Subjects: Posters in special styles, A-Z
• Online Access: http://ir.uitm.edu.my/id/eprint/19815/1/AJ_NOR%20HAFIZAH%20ROSLI%20M%2014.pdf; http://ir.uitm.edu.my/id/eprint/19815/

The usage of poster in conferences had been arise The poster sessions often attract mixed analysis due to their physical constraints and because they are considered less impressive than paper sessions (Swales &Feak 2000; Swales 2004). However, posters do play an significant part in conferences, enabling academics to display not only their completed research work, but also the most interestingly ongoing research and preliminary findings that would not be post in a paper session. This makes poster session an interesting, engaging event for participants and a valid alternative to other, more sophisticated genres. The reason of any poster is to communicate a message. In order to do that, a poster must first catch a viewer's attention. A poster is noticed while the viewer is on the move either driving, riding or walking by so it must be engaging enough to capture the viewer's attention among all the other visual clutter. (Landa, 2006) Today in our busy lifestyle we need something that fast with informative media channel. The argument of traditional poster or electronic poster constantly is the question and which one will be preferable choice of presentation tool?