Strategic approach to improve customer awareness of heritage bazaar at Dataran Pahlawan, Bandar Hilir Melaka - Case MBMB / Siti Aisyah Abd Sukor

• Main Author: Abd Sukor, Siti Aisyah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2007
• Subjects: Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/19569/2/19569.pdf; https://ir.uitm.edu.my/id/eprint/19569/

A bazaar is a permanent merchandising area, marketplace, or street of shops where goods and services are exchanged or sold. The word derives from the Persian word bazar, the etymology of which goes back to the Pahlavi word baha-char meaning "the place of prices". Although the current meani...