Effect of information source on Sabah destination image and non-visitors’ behavioral intention / Norliza Aminudin...[et al.]

• Main Authors: Aminudin, Norliza, JeraJen, Soumin, Abdul Razak, Intan Rahayu, Tarmudi, Sabrina
• Format: Article
• Language: English
• Published: Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Kampus Puncak Alam Campus 2017
• Subjects: Travel and the state. Tourism; Malaysia; ZA Information resources (General)
• Online Access: http://ir.uitm.edu.my/id/eprint/19520/7/AJ_NORLIZA%20AMINUDIN%20JTHCA%20B%2017.pdf; http://ir.uitm.edu.my/id/eprint/19520/; https://www.jthca.org/

This study investigates the image of Sabah, Malaysia held by the non-visitors, and how the image was formed and its influence towards their travel intention to Sabah. This study uses both quantitative and qualitative instruments to evaluate destination image: a quantitative approach for the identifi...