Tourist motivation to consume Pulau Pinang local food / Norliana Hashim...[et al]

• Main Authors: Hashim, Norliana, Kamarulzaman, Wan Dzafarul Ariff, Mohamed Idris, Aida Khalida, Salleh, Rashid
• Format: Article
• Language: English
• Published: Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2017
• Subjects: Travel and state. Tourism
• Online Access: http://ir.uitm.edu.my/id/eprint/19519/1/AJ_NORLIANA%20HASHIM%20JTHCA%2017.pdf; http://ir.uitm.edu.my/id/eprint/19519/; https://www.jthca.org/

This paper presents the finding of a study that identifies the most influential factor among local tourists to consume Pulau Pinang’s food. Data collection was done in numerous tourist attraction spots in Pulau Pinang. A total 98 respondents were selected for this study, represented the local touris...