Analysis of social dine-out preferences of the university members according to personal characteristics: a case study of the university in the Southwestern Region in the U.S. / Chang Lee.

• Main Author: Chang, Lee
• Format: Article
• Language: English
• Published: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2010
• Subjects: Food industry and trade. Halal food industry. Certification; Social perception. Social cognition; Interpersonal relations. Social behavior
• Online Access: http://ir.uitm.edu.my/id/eprint/19428/7/AJ_CHANG%20LEE%20JTHCA%20B%2010.pdf; http://ir.uitm.edu.my/id/eprint/19428/; https://www.jthca.org/

As the annual migration of new students to campuses occurs, college town populations are composed of younger generations from different regions with different characteristics. This study illustrates the way students, faculty, and staff view dining out attributes when they select a restaurant for soc...