Commercial - customers satisfaction in Islamic banking scheme : a case study in Kedah / Noorsaliza Zainal, Zulkafli Mohd. Yusof, Marwan Hashim... [et.al.]

• Main Authors: Mohd. Yusof, Zulkafli, Hashim, Marwan, Hassan, Rosli
• 格式: Research Reports
• 語言: English
• 出版: Institute of Research Management & Innovation 2005
• 主題: Customer services. Customer relations; Banking
• 在線閱讀: http://ir.uitm.edu.my/id/eprint/19047/1/LP_NOOR%20SALIZA%20ZAINAL%20IRMI%20K%2005_5.pdf; http://ir.uitm.edu.my/id/eprint/19047/

Islamic banking scheme (IBS) was officially introduced by Bank Negara Malaysia on March 4 1993. Though many studies had been done on IBS in Malaysia but the studies on customer satisfaction are still new and lacking. This research is designed to identify determinants of customer satisfaction and cri...