The value of sales forecasting for firms with high strategic adaptation ability : a case study in the automotive industry / Faizal Mohamed Yusof

• Main Author: Mohamed Yusof, Faizal
• Format: Book Section
• Language: English
• Published: Institute of Graduate Studies, UiTM 2012
• Subjects: Mechanical devices and figures. Automata. Ingenious mechanisms.Robots (General); Motor vehicles. Cycles
• Online Access: http://ir.uitm.edu.my/id/eprint/19034/1/ABS_FAIZAL%20MOHAMED%20YUSOF%20TDRA%20VOL%201%20IGS%2012.pdf; http://ir.uitm.edu.my/id/eprint/19034/

The purpose of this study is to delineate and signify the value of sales forecasting by examining the relationship between strategic adaptation ability and sales forecasting management. In doing so, this study also addressec an on-going debate on whether there should be ‘less or more’ forecasting in...