Customer loyalty amongst GRADS member of Malaysia Airlines / Afini Salehuddin

• Main Author: Salehuddin, Afini
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2006
• Subjects: Customer services. Customer relations; Personnel management. Employment management
• Online Access: https://ir.uitm.edu.my/id/eprint/18959/2/18959.pdf; https://ir.uitm.edu.my/id/eprint/18959/

This exploratory research was carried out to obtain information about the values of benefits GRADS Programme and the perceived satisfaction of GRADS service quality from the GRADS members' point of view. The study was based on simple random sampling method using GRADS members as their sample. H...