Strength of Harian Metro tabloid as advertising media to the Al-Ikhsan business expansion in Bangsar / Muhammad Shukri Shukor

• Format: Student Project
• Language: English
• Published: Faculty of Business Management 2007
• Online Access: http://ir.uitm.edu.my/id/eprint/18490/1/PPb_MUHAMMAD%20SHUKRI%20SHUKOR%20BM%2007_5.pdf; http://ir.uitm.edu.my/id/eprint/18490/

Newspaper advertising is one of the promotion tool in the promotional mix. Lower advertising cost and mass audience is the advantages of newspaper advertising and it been preferred by developing company as their have small allocation in advertising. However, the measures of the newspaper advertising...